Draft drops hard bodies in fitness ads

A new international poster campaign by Draft NZ for Les Mills International, a fitness company, shows no hard bodies and no svelt figures at all. Instead the focus is on the benefits of working out such as strength and balance. The ads were shot in Death Valley.

Copy: The indoor group cyclingthat inspires your inner athlete.

Copy: The group weights workout that helps you achieve incredible levels of strength.

Copy: The highly addictive, martial arts-inspired group workout.

Copy: The supremely balancing group workout that blends tai chi, yoga and Pilates.

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