R/GA designs beatbox for Verizon

R/GA has just launched a beatbox web site for Verizon as part of their "Richer, Deeper, Broader" campaign to demonstrate the power of broadband. Beatbox Mixer is a cross between a music video, video game, and a drum machine. You can mix your own tracks - then save it, share it or listen to what others have created.

R/GA used its broad knowledge of emerging consumer trends, technological expertise, and extensive background in creating engaging video experiences to make the Verizon Beatbox Mixer.

Talent for the project includes the young female beatbox champion ButterScotch and well-known Rahzel.

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