Local billboard of the week

How do you welcome the punters to the recently freshened up posh mall of the expensive "upper east side" of Stockholm? Well, since it is the neighbourhood where everyone was supposedly born with silver spoons and walls in homes have paintings in gold frames rather than posters as decoration... yeah you guessed it - see inside.

Simply add a gold frame to the ad poster in the subway. The ad reads "welcome to the östermalm" and is signed by the mall called Fältöversten.

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Technorati Tags: commercials - other/misc. (ads) press & poster ads