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Jeep Wrangler - New Species (2006) Print/Outdoor (USA)

Submitted by caffeinegoddess on Thu, 10/19/2006 - 14:42.
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BBDO Detroit's work for the Jeep Wrangler "Species" campaign includes a storescape on display in NYC, a billboard with an actual Jeep Wranger hoisted on it in Times Square. and a Chicago Wallscape. Other executions included wild postings, billboards, taxi toppers, and bar danglers. See them inside.
CDs: Rick Dennis, Mike Stocker, Robin Chrumka
CW: Ty Hutchinson
AD: John O'Hea, Paul Szary


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Submitted by Dabitch on Thu, 10/19/2006 - 18:31.

Is anyone else getting really fed up withcars-stuck-on-walls-as-billboards yet?

Submitted by Dabitch on Fri, 10/27/2006 - 13:31.

Here'e what creativity had to say about it:

This concept, seen earlier this year in a collateral piece at the New York Auto Show (click here for that), has now been adapted as print ads and, rather spectacularly, on a giant scale in several outdoor iterations in New York and Chicago. "The goal was to highlight the four doors on the new Wrangler Unlimited, yet still convey adventure and fun," says BBDO/Detroit writer Ty Hutchinson. "By stacking equipment such as kayaks, surfboards, snowboards and backpacking gear on the roof, we were able to create a new species to introduce a new vehicle." Let's not wrangle over whether it's a beetle or an ant.