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BBDO Düsseldorf GmbH Gives Starbucks Customers Extra White Smile

Submitted by caffeinegoddess on Wed, 11/01/2006 - 15:35.
in

BBDO Düsseldorf GmbH was asked to increase awareness for Extra White from Wrigley's with a minimum budget. Their solution was a round sticker, which was positioned under the coffee cup that gave all drinkers an "Extra White" smile. The result was surprised faces, stolen cups and a significant increase in sales during the promotion.

Credits:
Agency: BBDO Düsseldorf GmbH
Art Director: Patrick Hahne, Milena Hirschochs and Jan Buchholz
Copywriter: Elias Kouloures
CD: Sebastian Hardieck, Marie-Therese Schwengler

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70 votes
Dabitch's picture
Submitted by Dabitch on Wed, 11/01/2006 - 16:06.

Cute.

malkie66's picture
Submitted by malkie66 on Fri, 11/03/2006 - 11:23.

That's funny! I can see a whole series here. Did they only use that one horsey-looking mouth?

caffeinegoddess's picture
Submitted by caffeinegoddess on Fri, 11/03/2006 - 15:28.

We were only sent in images that used that one mouth. Guessing since they were on a budget, it was cheaper to print only one set of stickers.

Dabitch's picture
Submitted by Dabitch on Fri, 11/03/2006 - 17:59.

....or they just had one cup and everyone in the office pose.

Not that I'm cynical and distrustful or anything. ;)

Hygge's picture
Submitted by Hygge on Sun, 11/12/2006 - 21:28.

That's true for 93.7% of the award winning virals though.

Still, I think it is a very cute idea. And it will win awards (Not at the ADCD though, they blocked entries that only ran for award festivals)