Nationwide Kevin Federline ad now available

In their tradition of screwing up their own superbowl ad hype by revealing too much about it before the bowl, Nationwide has released the Kevin Federline works in a fast food joint ad 'teaser' and a whole bunch of outtakes on their website. As if we really wanted to see more of that golddigging manwhore.
The ad-gag has real burger flippers sizzling :

"A sudden change in Federline's career could have been depicted with him holding an unemployment benefit check," said Annika Stensson, a spokeswoman for the National Restaurant Association. She fired off a scathing letter to Nationwide CEO Jerry Jurgensen for giving the impression that working in a restaurant is "demeaning and unpleasant."

"It shouldn't be necessary for a company to disrespect others to get its point across. It's an insult to the 12.8 million restaurant workers in America. It's a negative, unfair and inaccurate reflection. It's not Kevin we take issue with, but the depiction of where he ends up."

Nationwides VP of brand managment Steven Schreibman, defend their ad with: "We're not making fun of anybody, except maybe Kevin Federline."

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