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AdOfDaMonth tests your ad knowledge

Submitted by Dabitch on Wed, 08/08/2007 - 20:57.
in

Here's a new campaign for adofdamonth.com, created by Dalbir Singh from Ogilvy & Mather Budapest. See campaign inside.

Advertised brand: www.AdOfDaMonth.com
Advert title(s): Playbox, Siat, Samose

Advertising Agency: Ogilvy & Mather Budapest
Creative Director: Dalbir Singh

Short rationale: The ads are testing the knowledge of
the creatives. How much are you innit?

Click on the images for larger view.

... I get the rationale, I'm just thinking that it's rather sad we can't identify these ads as belonging to a specific brand right off the bat. Isn't that the idea of advertising?


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Submitted by caffeinegoddess on Wed, 08/08/2007 - 22:47.

It's because it's just an image with a logo slapped on. There's no "brand idea" or whatever.

Submitted by purken on Wed, 08/08/2007 - 23:03.

What's sad is that ads like that win awards and adofdamonth accolade and whatevers.

Submitted by caffeinegoddess on Thu, 08/09/2007 - 13:26.

too true purken.

Submitted by TDD on Thu, 08/09/2007 - 22:51.

The likeness of Bozo The Clown in a mushroom cloud. Uh huh. Okay.

Submitted by RLDavies on Sat, 08/11/2007 - 13:11.

Ha! Didn't actually register the clown face until you said that. Must have been too subliminal for me, or else I just wasn't paying close attention.

More generally, what's the point behind it all? I went to the AdOfDaMonth site and couldn't make sense of it.

Are these real ads that we're supposed to remember? Or are they random mixtures of image+logo, and we're supposed to decide which brand makes more sense with the image?

Submitted by TDD on Sat, 08/11/2007 - 23:58.

I'm with you on this one, RLDavies. I don't understand the point at all.

I guess I might understand the Marilyn Manson image (Samsung, Bose) if I really try, but I don't get what Bozo The Clown has to do with video games, or Atomic weapons for that matter.

Submitted by Dabitch on Sun, 08/12/2007 - 00:48.

I get it. Mushroom clouds are fun. I think you need to be a gamer (or retired ditto) to understand the mindset, but hell if they didn't capture it perfectly with that image.

However branding it,well that's pretty weak in said example. Could be either brand when you don't know which one is the sender.

Submitted by TDD on Sun, 08/12/2007 - 02:04.

My brain hurts.

Submitted by Dabitch on Sun, 08/12/2007 - 02:06.

*headshot*! Moahahahaaa!

Submitted by TDD on Sun, 08/12/2007 - 02:52.

I never really liked that game. :P