Hawaiian Tropic Pink Bits – Turn off the sun - print Sweden
Submitted by Dabitch on Fri, 01/18/2008 - 20:51.
Oh great, thanks, this is just what I need after today. It's pissing down here, not even a hint of sunshine and so cold that my fingers turned blue as I waited for the bus, which naturally drove straight into a puddle and splashed water all over me. BrrRRRrrRRRrrr. Yeah, so, Hawaain Tropic reminds all Swedes who have been smart enough to get a winter holiday in the sun to bring their lotion. "Turn off the sun"? I think not, I'd rather turn it over here to shine on my wee blue fingers. Oh shoot, I think that one snapped, they're not supposed to make that icicle sound are they?
Brief: Introduce the new sun lotion “Hawaiian Tropic Pink Bits” with a sun protection factor of 50+, which offers maximum protection for those with fair and sensitive skin.
Solution: With a bottle of “Pink Bits” by your side you have the power to turn off the sun. It’s just as easy as using a pull switch. The campaign runs in full-page ads in daily press.
Brand: Hawaiian Tropic Pink Bits
Agency: Grey Stockholm
Art director: Daniel Backman
Copywriter: Marcus Nystrom
Creative Director: Martin Stadhammar
Final art: Sara Bellafesta, Richard Landérus, Andy Chong
You know with a name like "pink bits" I thought they could have gone way naughtier. ;)
Technorati Tags: (100 votes)
- Login to post comments
- Printer-friendly version
- Send to friend
Can't say I care much for the name. "Pink Bits" sounds like a nude beach for really fat people.
"Pink bits" sounds a little dirty to me. Nipples or something maybe?
Odd name indeed, considering using the product should prevent pink bits...or so I'd think.
New variant on very old idea. Remember the kids who were playing on midnight moonlit beaches that won in Cannes? That was better.
Also, had a total sense of deja vu when I found this in Resumé today.