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Under Armour - The Future is ours - (2008) :60 (USA)

Submitted by Dabitch on Mon, 02/04/2008 - 04:09.
in

Aired pregame.
Trivia: First time advertising in Super Bowl, Under Armour pulled out all the stops and created an entire city in CGI, 46 graphics designers working at once to finish CGI for spot. Credits inside.

Upgrades and signups are temporarily turned off. We''ll be back with a better idea soon

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1.7
Average: 1.7 (60 votes)
Plywood's picture
Submitted by Plywood on Mon, 02/04/2008 - 04:28.

Did they thaw out a client from the 90's to approve this?

And then hire a creative team from the 80's?

Ahhhh - I get it - they did it in house. That explains everything.

Dabitch's picture
Submitted by Dabitch on Mon, 02/04/2008 - 04:36.

Don't forget to rate stuff, you'll affect which order the Superbowl pages serve the ads!

James_Trickery's picture
Submitted by James_Trickery on Mon, 02/04/2008 - 05:43.

It's "1984" without Ridley.

tod.brody's picture
Submitted by tod.brody on Mon, 02/04/2008 - 08:46.

I can't tell what they're selling!

Submitted by aby90 on Thu, 02/07/2008 - 00:49.

Vague!

Submitted by aby90 on Thu, 02/07/2008 - 00:50.

If you don't know what the product is already

Submitted by squapadulie on Fri, 07/18/2008 - 01:23.

Are we able to purchase/download these ads?

Dabitch's picture
Submitted by Dabitch on Fri, 07/18/2008 - 07:52.

Yes (to yeah, they'll download) - Frequently Asked Questions answers all sorts of Q's on how to upgrade and explains how to download (with QT pro, a download button appears as you watch the ad and you just click it to save the ad to your desktop).