Amnesty double billboard "Scream" - give voice to those who have none.

Publicis Mojo Auckland, New Zealand, took advantage of a poster site where the billboards were one above the other to illustrate their idea for Amnesty international: "you lead your voice to those who can’t be heard." See inside for clever use of media.

Amnesty International Freedom Week
Agency : Publicismojo Auckland
Creatives : Nick Worthington (Executive Creative Director)
Lorenz Perry (Art Director)
Karl Fleet (Copywriter)
Nick Worthington (Copywriter)
Dereck Henderson (Photographer)

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Technorati Tags: press & poster ads sway (pro-bono / non-profit ads)