Bleublancrouge advertises BK Joe, with very sharp objects..... SPEC
Submitted by Dabitch on Wed, 02/13/2008 - 13:03.

So what's going on here and what does it have to do with a cup of joe? Hmm? Leave it to Bleublancrouge Montreal, Canada to make a connection between really sharp stuff and BK Joe. Please note, this is spec work
Advertising Agency: Bleublancrouge, Montreal, Canada
Creative Director: Gaëtan Namouric
Art Director: Sebastien Deland
Copywriter: Jonathan Rosman
Photographer: Alain Desjean
Retoucher: Claude Lafrance
Published: December 2007
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Judging from the ads, I guess the Joe comes with the Big Kid's Meal, not the Kid's Meal.
Ah - so this will be to do with the jitters, shakes and palpitations you get from drinking too much coffee. Good preventative message.
Simple little ha ha. I like 'em.
These are great. That is so my worldview in the afternoon.
Pretty good ad, but I cringe whenever I see a sharp object about to do something nasty.