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Adidas - Adi Dassler - (2008) 3:00 (The Netherlands)

Submitted by Dabitch on Mon, 02/18/2008 - 14:52.
in


This is the story of Adi Dassler, the founder of Adidas, as told by 180 Amsterdam and Stink London.

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Average: 4.5 (2 votes)
adlib's picture
Submitted by adlib on Mon, 02/18/2008 - 20:35.

I liked that the animation incorporated so many different styles of stop-motion, very nice. The film leaves me wondering why Adidas doesn't "own" sports as strongly as say Nike does when it's clear that Adidas has a long history with sports. Is this a taste of a change in strategy, will Adidas now concentrate on being the sports brand rather than the "fashion" brand?