McDonald's Big 'n' Juicy Burger "Giant napkin" double page spread

More napkins from McDonald's and DDB in Stockholm, Sweden. Seems the motto for this campaign was "think big". Here oversized napkins made out of real napkin paper were stapled into the middle of Metro as a double-page spread.

Creative cred:
Andreas Dahlqvist - Executive Creative Director
Johan Holmström - Creative Director
Ted Harry Mellström - Creative
Simon Higby - Creative
Martin Lundgren - Creative
Joachim Levin - Agency Producer
Lars Friberg - Account manager
Anna Hellenberg - Agency Producer

See also: McDonald's Big 'n' Juicy Burger "Giant napkin" poster and the Mcdonald's - Extra large coffee - Sweden press.

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