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Luxor Highlighters - Chaplin, Hitler and Che - press ads, India

Submitted by Dabitch on Tue, 03/11/2008 - 14:35.
in

Leo Burnett Mumbai uses Hitler, Chaplin and Che for highlight marker Luxor ads.

What do highlighters do? They highlight important parts of the story, right? Here they do more than that - if you read what's been highlighted you get another story alltogether. Ten extra gold stars to the entire team for managing this, and copywriter Russell Barrett, it must have been a royal pain to do. Click on the images to get nice big one where you can read the copy.

Kudos goes to:
Ad agency Leo Burnett Mumbai

Kunal Mhabadi (Illustrator & Typographer)
Santosh Padhi (Typographer & Creative Director)
KV Sridhar (Creative Director)
Santosh Padhi (Art Director)
Russell Barrett (Copywriter)

 

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4.36111
Average: 4.4 (9 votes)
Submitted by Wendall on Tue, 03/11/2008 - 21:19.

I don't feel like reading the entire text to see what it says, but the fact that the high-lighted bits form a coherent story is quite neat.

caffeinegoddess's picture
Submitted by caffeinegoddess on Tue, 03/11/2008 - 23:50.

Nice!

Shika's picture
Submitted by Shika on Mon, 05/26/2008 - 14:19.

Cannes winner 2008, mark my words.

caffeinegoddess's picture
Submitted by caffeinegoddess on Sun, 06/01/2008 - 17:07.

Won Silvers at 2008 International ANDY Awards for Newspaper Graphic Design Campaign and Personal Products Campaign.

Dabitch's picture
Submitted by Dabitch on Sun, 06/01/2008 - 22:37.

Silver? I thought it would get a gold.

caffeinegoddess's picture
Submitted by caffeinegoddess on Sun, 06/01/2008 - 22:47.

Maybe at Cannes?

caffeinegoddess's picture
Submitted by caffeinegoddess on Thu, 06/19/2008 - 19:21.

Yup - at Cannes. The campaign won Gold Press Lion (Cannes 2008). ;)