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Diving instructors want you to hop in the icy waters of Stockholm city

Submitted by Dabitch on Wed, 03/12/2008 - 13:42.
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Miami (no, not the foam covered city, but the ad agency in Gothenburg) has just done another stunt for "Start diving now (http://www.borjadyka.nu/) in conjunction with a big diving meet in Älvsjö, Stockholm. They've street stenciled little diving guys showing you the way to the water all over Stockholm.


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Average: 3.5 (100 votes)
Submitted by bad_kiwi on Wed, 03/12/2008 - 22:26.

Is that it? Their big idea is an arrow pointing to water an Antarctic penguin would stay out of. Surely theres a better way to advertise diving than that.

Submitted by blabla on Thu, 03/13/2008 - 02:05.

I'm cold just thinking about it.

Submitted by kgeiger on Thu, 03/13/2008 - 12:50.

This sinks like a mafioso with concrete galoshes.