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Child Protection Foundation of Thailand - "branded for life" - print ads

Submitted by Dabitch on Mon, 04/14/2008 - 16:08.

in

Disturbing graphics in these ads from Creative Juice\G1 in Bangkok for the Child Protection Foundation of Thailand. Cringe inside.

Sittipun Chaitherdsiri (Photographer)
Thirasak Tanapatanakul (Executive Creative Director)
Chaidan Tiamsai (Copywriter)
Laak Aramsril (Art Director)
Thirasak Tanapatanakul (Art Director)
Studio: Visionary

Technorati Tags: press & poster ads sway (pro-bono / non-profit ads)

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Submitted by purplesimon on Mon, 04/14/2008 - 16:42.

Uncomfortable viewing, but also very subtle.

I like the idea of branding, but wonder if branding the child communicates the right message? Is it that kids are branded with the tag of abused their whole lives? I dunno. Not so keen on the copy, but could be translation. Even with these minor criticisms, the image is really compelling.

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About Dabitch

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All 40.000 commercials in the commercial archive are in Apple's free and fab Quicktime player format.
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Barnardos - Break the Cycle - (2008) :60 (UK)

Submitted by Dabitch on Tue, 12/02/2008 - 14:42.

in

sway (pro-bono / non-profit ads)

BBH London creates another controversial Barnado's campaign. Remember the feeding baby cochroaches, methylated spirits and dirty syringes campaign in 2003?
From The Mirror:

More than 300 viewers have complained about a Barnardo's advert showing a father repeatedly slapping his daughter around the head.

The Advertising Standards Authority expects further complaints and says it is one of the 10 most reported ads this year - despite only being on air for two weeks. The ASA said: "People find the graphic violence very distressing. We have launched a formal investigation, looking into taste and decency guidelines."