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Binge Drinking Awareness - Lisa - (2008) :30 (New Zealand)

Submitted by Dabitch on Thu, 04/17/2008 - 16:36.

in

sway (pro-bono / non-profit ads)

Clemenger BBDO Wellington - in order to combat binge drinking,BBDO and director Adam Stevens makes New Zealanders take a look at how they drink and what it's doing to them as individuals and society as a whole.

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Barnardos - Break the Cycle - (2008) :60 (UK)

Submitted by Dabitch on Tue, 12/02/2008 - 14:42.

in

sway (pro-bono / non-profit ads)

BBH London creates another controversial Barnado's campaign. Remember the feeding baby cochroaches, methylated spirits and dirty syringes campaign in 2003?
From The Mirror:

More than 300 viewers have complained about a Barnardo's advert showing a father repeatedly slapping his daughter around the head.

The Advertising Standards Authority expects further complaints and says it is one of the 10 most reported ads this year - despite only being on air for two weeks. The ASA said: "People find the graphic violence very distressing. We have launched a formal investigation, looking into taste and decency guidelines."