Discovery Channel - I Love The World / The World Is Just Awesome (2008) :60 (USA)

Boom-dee-ada, booom-dee-ada, boom-dee-ada, boom-dee-ada indeed.
Agency: 72andSunny
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Boom-dee-ada, booom-dee-ada, boom-dee-ada, boom-dee-ada indeed.
Agency: 72andSunny
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It's been a very long time since I've seen a television network promo (at least here in the States) that was even remotely memorable or was otherwise just a great video to watch. This is one of my absolute favorite spots running on US television today, and I give *major* kudos to the agency who cooked it up.
Very well done, and the tune is catchy. A bit too soppy to be shown in the UK, I think, but you never know.
I assume the guy driving down the sand dune says "I like to go fast", but... it sure sounds like "come".
Personally, I'm loving the Mythbusters dudes little diddly in this. But then again, I don't recognize the other shows (hosts) .
The concept also would have been good for a pro-bono environmental "love your earth" sort of spot as well.