Dear ad agencies, try to ignore these billboards. Zapp, skip me, click me away. Billboards, Austria

Gewista billboard media wanted ad agencies to notice their media that you can't ignore, so Bircher/Rabl´s campaign speaks to the ad agencies directly. Over 70 different executions were placed nearby ad agency and media agency offices, each tailored to address them by name.

Kudos (and no I can't be arsed making this non-caps, I'm really busy today sorry)
TITLE: ZAPP,CLICK, SKIP ME AWAY.
AGENCY: BIRCHER/RABL
CLIENT/PRODUCT: GEWISTA URBAN MEDIA
CREATIVE DIRECTOR: CHRISTIAN BIRCHER,ALEXANDER RABL
ART DIRECTOR: CHRISTIAN BIRCHER
COPYWRITER: ALEXANDER RABL
PHOTOGRAPHER: ROBERT MARKSTEINER

Technorati Tags: commercials - other/misc. (ads) press & poster ads