SSL

McDonald's - Fresh Salad (Salad billboard) , USA

Submitted by Dabitch on Tue, 09/25/2007 - 21:07.
in

McDonald's has fresh salads, to convey this they made sure that their poster literally had fresh salad.

Thousands of heads of lettuce were planted on a billboard. Over three weeks the lettuce grew, from seeds to full bloom to spell out the words FRESH SALADS.

Pretty neat, though I wouldn't want to eat it.


Technorati Tags:
Average: 5 (2 votes)
Submitted by Dabitch on Thu, 06/19/2008 - 08:34.

This won Gold in Cannes 2008 - Best Use of Outdoor.

Submitted by Neo on Mon, 07/14/2008 - 18:37.

I wish I had seen this billboard in real life.