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SA Post Office "Keep your secrets, secret." (2007) 30" (South Africa)

Submitted by Shaka_Zulu on Sat, 07/05/2008 - 16:37.
in
radioadvert: 

Our challenge was to communicate the benefit of a PO Box without bad-mouthing street delivery.
Idea: A PO Box affords you the luxury of privacy that any other address can’t.

Agency: Saatchi & Saatchi SA
Creative Director: Rajesh Ranchod, Eric Frank
Copywriter:Gift Manganyi, Eve Sigalas


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