Tourism Australia today launched “Transformation”, a new advertising campaign being rolled out in 22 countries around the world. Baz Luhrmann, known for his movies Moulin Rouge and William Shakespeare’s Romeo and Juliet, was responsible for the television and cinema commercials set in New York, Shanghai and Western Australia.
Original music for the New York commercial, Billabong, was composed by Sydney composer and song writer Elliott Wheeler, from sound and music boutique Nylon Studios.
The music for the New York spot was composed and recorded within a 48 hour timeframe in early September. Film directors Baz Luhrmann and Bruce Hunt called Nylon Studios on a Friday night a month before the launch, asking for a demo to be completed by the following Monday. Elliott composed two pieces on the Saturday before recording them with a string ensemble from Sydney Symphony Orchestra on the Sunday morning.
Once the creative team had chosen one of the tracks further work included the addition of multiple layers of piano tracks to create a a signature sound for the main piano melody, and careful sound engineering and mix by Wayne Connolly. Encouraged by warm response to the soundtrack, Wheeler has written an extended version with lyrics recorded by Abby Dobson from Sydney band Leonardo’s Bride.
“We wanted to use strings, but not on such a scale that we’d be dictating to the audience what they were meant to feel, so in the end we went with a much smaller chamber ensemble. We put a lot of energy into finding a balance between the intimacy expressed in the dialogue, and the grandness seen in the cinematography.”
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Yes, I'm a streaker too. But Marmite, not that inferior version.
I love my vegemite smeared on a piece of steak or chop and fried in a pan or on the BBQ. Try it - enhances the taste enormously and my family just love it!!
Has anyone tried Vegemite in Chicken Noodle soup, its yummy. I also like to spot my vegemite on my toast.
If you are making a stir fry try a little vegemite as it adds the salt flavour without over powering the other ingrediants. Yummy
1. I love megemite on hot toast with plenty of butter.
2. On fresh buttered bread.
3. 2 slices of buttered bread with tomato, kraft cheddar cheese, vegemite and lettuce
4. On buttered sao's
5. Vita-weats crackers with butterand Vegemite and lots of it and squeeze the worms and licking them off
6. In stews
7. meat patties
8. I also want to say that Marmite is so not in the same league as Vegemite.
I was brought up on vegemite and my three children all love it, now my grandchildren are loving it also (they are aged 3 years old and 10 months old ) so the Aussie tradition continues.
There will always be a jar of vegemite in my cupboard.
When my sister was touring around the world her survival aussie kit of course contained a jar of Vegemite
I like to get lots of butter and vegemite on my sandwich or toast and smear it all together til it becomes a brown paste. I can't eat it any other way.
Buttered toast with vegemite and a poached egg. Yummy.
I love my vegemite on toast with cheese and garlic salt.
With toast and boiled eggs.....dip vegemite toast in soft boiled egg.
And as a sandwich with vegemite and lettuce.
Hmm, eating vegemite on crumpets right now.
We love butter,vegemite, peanut butter and marmalade on toast..try it...we dare you..it's surprisingly yummy.
i love my vegemite on my crumpets.
Stop with the vegemite recipes, etc - what about the f*&king ad!?
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Please
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Sometimes this happens with odd ads, people sign up just to answer the question or make a comment about the topic (not the ad). Since all of these folks are fresh brand new adgrunts, and not upgraded ones, they haven't seen the commercial here and may not know to direct their answers to http://howdoyoulikeyourvegemite.com.au/ (the URL in the ad). Added that link to the post now.
willum
I have Vegemite thickly spread to the corners of the bread. Take one bite of the bread and one bite of a banana!
Cant beat the taste it's tops!! Vegemite, eat it thick!!!
I eat my vegemite on hot buttered toast with honey or just licking it off a spoon in fact any way is fine with me, as long as i have it Im a happy little vegemite lol
On toast, must be thick toast with the butter melted on it. Also on a sandwich, with cheese and finely grated onion, then nuked in the microwave. I am also a wormer, but it has to be together with honey. And when I'm not feeling too well, then a spoon in the bottom of a mug of tomato soup. Most ways are great.
I like my vegemite thickly spread on English Muffins with lots of butter topped off with hot tinned spagheti poured over the top. Yunmo!!!! Sounds yuck but believe me it is delish!!!!!!!!!!!
Ugh, vegemite spooned into tomato soup? That really sounds quite yucky. (Not a fan of tomato soup)
I have vegemite on toast, that is juuuuust browning, lightly spread just evenly......On hot english muffins on the other hand, i eat it thick so that it burns the roof of my mouth....YUUUUUUMMMM
Me niece eats it on pancakes
My friend eats it on fried egg
Opps, hahahaha, i just read your post about the whole cencus and ad mix up because people like me obviously dont read things properly......ok, am i surpose to say something about the ad then? Well, i think the ad is, ummmmm, i dont know what to say, so im just going to quietly pop out of here and go to the other site......sorry.......hehehe
Well, it just goes to show ya that the ad is effective - since everyone is answering the ads question! ;P
Oh well, it was like asking for the moon!