BBH London creates another controversial Barnado's campaign. Remember the feeding baby cochroaches, methylated spirits and dirty syringes campaign in 2003?
From The Mirror:
More than 300 viewers have complained about a Barnardo's advert showing a father repeatedly slapping his daughter around the head.
The Advertising Standards Authority expects further complaints and says it is one of the 10 most reported ads this year - despite only being on air for two weeks. The ASA said: "People find the graphic violence very distressing. We have launched a formal investigation, looking into taste and decency guidelines."
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Yikes, that's awful.
Dell is awful.
Oh, you mean the ad.
It's still better than the "hurdles" ad for Ocean Finance here in the UK. (One of the we'll-lend-massive-amounts-of-money-to-anyone companies.) The Ocean ad must have had a budget of about £10. Various people start running down a track and have to stop at hurdles marked with reasons why they can't get loans from normal banks, e.g. "Self-Employed", "Retired", "County Court Judgements". The guy with Ocean Finance clears the hurdles and makes it to the finish line, hooray.