Mocking marketing brilliance from this summer's Olympic commercials.

BBH London creates another controversial Barnado's campaign. Remember the feeding baby cochroaches, methylated spirits and dirty syringes campaign in 2003?
From The Mirror:

More than 300 viewers have complained about a Barnardo's advert showing a father repeatedly slapping his daughter around the head.

The Advertising Standards Authority expects further complaints and says it is one of the 10 most reported ads this year - despite only being on air for two weeks. The ASA said: "People find the graphic violence very distressing. We have launched a formal investigation, looking into taste and decency guidelines."