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Honda Jazz Australia - London - (2008) :30 (Australia)

Submitted by Dabitch on Mon, 09/01/2008 - 10:23.
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Jazz moves in to london - "I was made for this town!"

"The challenge with this new incarnation was to deliver the story in a more dynamic, contemporary style, yet keep all of the charm, fun and humour of the original", said DRAFTFCB Creative Director, Scott Lambert. The fully integrated campaign sees the all-new Jazz in magazines, on street furniture, in point of sale and brochures at dealerships and with her own Microsite featuring her own online magazine. See also honda.com.au/vroom for the cars "casting session".

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