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HP - Discarded / "Evolve"- (2008) :30 (USA)

Submitted by Dabitch on Wed, 09/03/2008 - 15:09.
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Director Jonathan Notaro comments, "On one level this spot was fun because of the tonal contrast; our challenge was to move the viewer from a dark and ominous mood to one that ultimately becomes filled with warmth and light. But most importantly, I like the abstraction and subtlety in the execution, the restraint we practiced and the abstract narrative. We didn't feel like people had to see how everything comes together; instead we used the sequence of close-ups and cutaways to merely imply the story."

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