Jamba Juice - "Fruit Pixels" - (2008) :30 (USA)

Directr Brad Tucker and his colleagues organized a motion capture shoot at Santa Monica-based Perspective Studios for this project, where they shot a model performing the swinging, swimming and other actions you see in the finished spot. "The data from that shoot was then imported straight into Maya," Tucker explained. "From there, we applied the data to the 3D models to create the motions you see the characters performing....
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