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"It's a dark, gory type of game and we thought it was appropriate to raise advertising to a new level."


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hehe. you'll laugh at this cip - double post

Death to advertising as we know it. on March 21 was the first time the story ran here.

"Shaun White from Acclaim even coined a term for the new media and defends it: " The concept of what we're calling "deadvertising" is entirely consistent with the theme of Shadow Man, and provides us with a permanent prescence for our advertising."


It is a publicity stunt. Congratulate them for making it to the Guardian.