Subscription menswear fashion service Bombfell this week launched a new out-of-home campaign this week via creative agency Circus Maximus, the debut unveiling of its new identity created by design and branding agency The Working Assembly. Aiming to appeal to men looking for an easy, smart, and convenient way to dress better, the campaign launches with subway placements in NYC. I do like the upgraded identity. But the headlines are anything but premium, and feel a bit cliché. A tired play off of an erectile dysfunction pill symptom, a bag and box play on words especially in an a category that is getting plenty crowded as it is.

Creative agency: Circus Maximus
Design agency: The Working Assembly
Creative Director: Ryan Kutscher
Director of Production: Paul Sutton
Art Director(s): Pat Horn, Mia Feitel
Writers: Erik Poh
Photographer: Ronda Smith

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.

Comments (4)

  • Papa bear 's picture
    Papa bear (not verified)

    Hey this guy worked in Pittsburgh he knows good work

    Sep 22, 2017
  • Frightened Inmate #2's picture
    Frightened Inmate #2 (not verified)

    How does such a great CD have so much free time to be snarky?

    Sep 22, 2017
  • kidsleepy's picture

    it's a gift. Also, I never worked in Pittsburgh, I just was born there.

    Sep 23, 2017
  • Dabitch's picture

    I like the F inside the B idea in the new logo, and the new logo feels more appropriate for clothing than the old red one which could be for anything, and is frankly already very outdated.

    Sep 23, 2017