Romanian car Dacia is the traditional sponsor of Gaudeamus, the biggest book fair in Romania which they've sponsored for 10 years now. For the 2015 edition of the new Dacia, they did something completely different: they made it so you'd want to real the owner's manual well before your car gets stalled. They brought on 30 writers and illustrators d to transform the regular chapters of an owner’s manual, like Tools, Dashboard, Child’s Security, Safety Belt, into pieces of literature – short prose or poetry. Not only that, this collaborative effort tackles different genres, spanning from SF to romance, and everything in between, each story coming with illustrations, too.
Love this idea. I just hope the pertinent information is still readily available as I'm not sure I'd want to slog through a Fifty Shades of Grey-style story to discover my timing belt needs to be replaced.
Client: Dacia
Agency: Publicis Bucharest
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