San Diego Zoo wants you to help save the northern white rhino

Last year, the San Diego Zoo's northern white rhino died, leaving just three left on the planet. M&C Saatchi LA used the rhino horns as an EKG to remind us all that time is almost out, but that we could help end extinction through conservation, not just of the northern white rhino but other animals too, if we go to http://endextinction.org/ to donate.

Client: San Diego Zoo
Agency: M&C Saatchi LA