It seems, in this teaser for the Pepsi halftime show, that everyone has the same song on their mind. From the guy selling hot dogs to the kid restocking the supermarket shelves, to the subway booth operator (played by Niki J Crawford), they are all dancing and singing The Weeknd's Blinding Lights. Even the security guy at the gate is getting carried away with it, until he realises that The Weeknd just pulled up. Pepsi will not air any ads in the game this super bowl, instead, they're just airing this Superbowl halftime teaser pre-game.
Client: Pepsi
Principal talent: The Weeknd, Niki J Crawford
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