Petits Frères des Pauvres Don't leave them alone at Christmas - Nicole (2020) :90 (France)

This reminder to not leave your elderly friends and family alone at Christmas is, well, quite sad.

Nicole, the old lady makes up a random phone number via digits she can see around her, and basically crank calls a christmas greeting to a random child somewhere.

The child happily accepts a merry Christmas from grandma, but her parents are confused by who might have called as they have one grandmother in an urn in their own house.

That's quite sad, isn't it? So, call them, write them, zoom them, but above all, don't leave your elderly relatives and friends alone at Christmas. As Alexis Benoit, Creative Director Ogilvy Paris notes : "It's a bold change of tone in the midst of a wave of 'feel-good' ads, a deterrent through humor, because it was absolutely out of the question to be preachy".

PETITS FRÈRES DES PAUVRES

Director of Communications: Emmanuelle Soublin

OGILVY PARIS

Presidents: Matthieu Elkaim & Emmanuel Ferry

Creative Director: Alexis Benoit

Artistic Director: Julien Bon

Copy Writer: Victor Chevalier

Strategic planner: Johanna Camenen Djian

Account Director: Hicham Ghazaoui

Account Executive: Aurélia Suzialuk

PRODUCTION

Director: Bruno Merle

DOP: Romain Carcanade

Production House: H&O
Head of Production: Julien Sanson

Producer: Julien Sanson

Post-producer: Aurélie Appert

Sound: Johanne Kenniche

Post Production Co: Micros MPC

Directeur VFX Studio : Fabrice Damolini

Editor: Philippe Roch
Calibrator: Nicolas Guibert