Porsche 911 Rear Horsepower - Print billboard campaign by Fred & Farid Shanghai

911 REAR HORSEPOWER

After 911 Away and 911 Anniversary, Fred & Farid Shanghai presents 911 Rear Horsepower. 

The 911 is the unique car with the engine placed in the back.Since fifty years 911 are built like this. 

This campaign is a metaphor of Porsche's unique rear engine design.

Title: REAR HORSEPOWER
Brand: PORSCHE (CHINA) MOTORS LTD
Agency: FRED & FARID SHANGHAI
Executive Creative Directors: FRED & FARID
Creative Director: Feng Huang
Associate Creative Director: Laurent Leccia
Brand Supervisor : CARSTEN BALMES, ESTELLA YANG
Account Director: Gregoire Chalopin, Vivian Wang
Art Director: Laurent Leccia
Copywriter: Laurent Leccia
Agency Producer: Joanne Zhou, Terry Jin
Illustrator: Marc Burckhardt, Asaphz
Retouching: Happy Finish