SI Columnist Phil Taylor examines the world of athletic endorsement [1] in the wake of Nike's successful $90,000,000 bid for high school basketball player LeBron James.
SI Columnist Phil Taylor examines the world of athletic endorsement [1] in the wake of Nike's successful $90,000,000 bid for high school basketball player LeBron James.
Links:
[1] http://sportsillustrated.cnn.com/inside_game/phil_taylor/news/d138bfd7bb6f0663dcc71c6b82557c00/2003/05/26/hot_button/
[2] http://technorati.com/tag/advertising news
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