The research that found advertising does work on obese children [1] might have influenced the launch of an official inquiry into fast and fatty food advertising.
The Independant reports [2] that an inquiry is launched today into the sale of unhealthy foods to children.
The investigation by the Food Standards Agency (FSA) could lead to a ban or tough restrictions on promoting fattening, salty and sugary products on television and in stores. Using popular cartoon or TV characters to promote unhealthy foods could also be banned.
The proposals, which have alarmed the advertising industry and food manufacturers, come after a series of official reports that have revealed child obesity is reaching epidemic levels in Britain.
Meanwhile the wonders "Where are the TV ads for carrots?".
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