
Intel has been hyping their new and revolutionary wireless Centrino technology (never mind Apple's Airport) [1] in a mondo advertising campaign over the last few months, including a commercial that says that it even works on Mt. Everest. Well, they've received over 90 complaints in the UK alone over the boast, and the climbers at MountEverest.net [2] have a few things to say about the claim as well.
"One must remember that the people doing this ad probably had as much an understanding of Everest as the Pope would a condom."
Links:
[1] http://www.apple.com/airport/
[2] http://www.mounteverest.net/story/UnwiredonEverestNotQuiteNov302003.shtml
[3] http://technorati.com/tag/Adland exclusive