Author Carole Matthews has written "A Whiff of a Scandal" and recently released "The Sweetest Taboo", the latter book contains sponsored text advertising for Ford Fiesta. Ford has paid Carole to include Ford Fiestas in her next novel as well. This isn't a brand new move, as you might already know Fay Weldon was paid by Bulgari to include their name in on of her novels, she did with pazazz when she named the book "The Bulgari connection".
Apart from the fiestas in Caroles novels, se also been commisioned to write short stories about the car that Ford will use in their advertising.
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