British brand consultancy HeadlightVision's report on the latest cutting-edge trends "found that youths were bombarded by sexually explicit advertising to the point where the ads no longer moved them [1]. It concluded that if brands wanted to reach young trend-setters, they needed to use more subtle techniques."
Allison O'Keefe, global editor of the HeadlightVision's report, D-Code said, "Sexual imagery is becoming so mainstream that it is becoming such a regular part of their life that it doesn't break through any more. It's not shocking them and its not clearly marking it (a brand) as youth-orientated or anti-conventional."
There's also more in another article here [2].
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