"Studies from around the globe suggest women are responsible for 85 per cent of all purchasing decisions - yet by Stevens's reckoning, 80 per cent of all ads either offend women, ignore them or hark back to stereotypes developed 50 years ago."
The Australian [1] writes about advertising failing to communicate with women, and interviews a few people along the way. Choice quote from Amanda Stevens; "Unfortunately a lot of marketers think that sticking a picture of a woman in an ad is a marketing strategy."
Hat tip to Clayton.
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