Published on Adland (http://commercial-archive.com)
Budget constraints often lead to bad advertising choices.
By Dabitch
Created Oct 3 2004 - 18:17

File under obvious - but it never hurts to remind people of it.
Budget constraints often lead to bad advertising choices. While the temptation is to skimp on preparation, the truth is that a larger initial investment produces better results so begins an article by Steve McKee, president of McKee Wallwork Henderson [1], here at BusinessWeek Online [2].


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Source URL: http://commercial-archive.com/node/113424

Links:
[1] http://www.growingfast.com/
[2] http://www.businessweek.com/smallbiz/content/sep2004/sb20040928_4222_sb018.htm
[3] http://technorati.com/tag/advertising news