Remember POZZ [1] the French viral ad agency who wanted to sell a viral campaign on Ebay last year [2]? Someone actually bought it. Well, now they've created a campaign for Firefox over at funnyfox.org [3], and these films received 300,000 views in the first day they say. The films are predicatble, boring, pointless and not very 'viral' in the sense that I wouldn't pass it on to anyone. Notfunnyfox.org?

Mark Kingdon over at ClickZ agrees [4]:

It didn't work for me. I asked people at my agency what they thought. Their response was universal: not funny, not ironic nor iconic, nor something they would share.

So why did Firefox of all brands think they needed a viral agency to help them out? They were doing so well already with Firefox fans buying space in NYT [5] and fans painting giant firefox murals [6] and all sort sof crazy stunts. In fact they have such a creative fan-base it's pretty insulting that they have engaged a viral agency on top of that. Especially since it turned out to be a not very good one......