Published on Adland (http://commercial-archive.com)
It takes balls to sell un-hairy men
By Dabitch
Created Jun 11 2005 - 16:05

Perhaps it's yet another one of those metrosexual [1] things, but these days even men must shave - everywhere. How do you sell such a delicate idea? Read more to see how Remington and Philips are currently advertising the clean look in UK mens magazines.

Which approach do you prefer?


Technorati Tags: [2] [3]
Source URL: http://commercial-archive.com/node/121208

Links:
[1] http://www.google.com/url?sa=U&start=1&q=http://www.wordspy.com/words/metrosexual.asp&e=9771"metrosexual
[2] http://technorati.com/tag/health, body & mating (ads)
[3] http://technorati.com/tag/press & poster ads