NME.com [1] reveals that Jack White of the White Stripes is getting ready to do his first advert ever - for Coca-Cola. Well, maybe.
Despite none of The White Stripes songs having ever been used in advertising before, White has been in talks with the soft drinks giant to pen a new song for their commercials. It's also rumoured that the song already exists.
"Coke have been talking to Jack about getting him to write a new song and he's very interested," an advertising source told NME on condition of speaking anonymously.
Coca-Cola are apparently keen to find a new song which will rival impact of 'I'd Like To Buy The World A Coke' which featured in a 1971 advertising campaign.
The song was written by creatives at McCann-Erickson and performed by the New Seekers. Recently the song was voted the number one greatest song in a TV commercial [2] in a poll done in the UK. The song was so popular it was eventually released as a single.
"They want a new 'I'd Like To Buy The World A Coke' and believe Jack is the only artist who can deliver them something that will be equally timeless," the source explained.
A band source told NME.COM that White had "been in talks" with Coca-Cola, but insisted he was still considering his options: "He's been asked to do it and is just deciding whether or not it's a good idea. The White Stripes turned down a Gap advert, so if they did it it'd probably be a case of Jack writing a new song for the commercial."
Most recently CP+B inlisted G-Love to sing "Chilltop" for Coke Zero:
[3]
The New Seekers sing "Hilltop" for Coke and this remake for 7Up:
[4]
In 2001, The Gap approached the band to appear in a commerical but they turned down the offer because they didn't want to sell out.
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