McCANN Colombia had to communicate that LATAM Airlines now have something called LATAM Entertainment. It's an onboard entertainment system where passengers have full access to movies, musicals, concerts and children's programmes on individual screens during the flight. The visual solution is as simple as it is smart. The airplane seats are superimposed over the seat maps of either a concert, cinema or a circus. Both visually arresting and instant communication.
The number of women who have fallen victim to sexual assault in Israel are as high as anywhere else. But research also shows that a whopping 40% of the Israeli public believe that the way women dress, if revealing, is partly to blame for their assault, in other words - they are “asking for it.” This is the kind of attitude that launched "Slutwalks" as a response in other parts of the world, but creative agency Gefen Team decided to show people how absurd that line of thinking is, with the "She was asking for it" fashion collection.
Interesting problem: New York City has one of the nation’s lowest rates of organ donors of any state because so few New Yorkers own cars, so there's no organ donor box to tick. Wow, really? That's weird. Because in Cali you have that option whether you have a driver's license or a regular I.D. That's kind of dumb, New York. I actually think the reason why New York State ranks 49th out of 50 states for registered organ donors isn't because of New York City, but more because the other eight million who live in upstate New York are cold and uncaring.
As Canada's home from artistic training and creation, Banff Centre offers immersive programs that advance artistic practice, and provides artists and thinkers with the freedom to create the unforgettable. This very much feels like an ad student campaign, no? I think it's because there's way too much copy and its detracting from the provocative images. Also toothpaste is the only ad that works for me because there are no people in it. With the other ones, I'm drawn more to their reaction and not the art itself.
Racism and discrimination in public places is becoming a lot more commonplace across Europe. Finland’s capital Helsinki, along with its public transportation, is no different. Bystanders usually don't help because they lack the courage to do so. Or maybe they just keep to themselves, I don't know. Regardless, something needed to be done about it. 358 Helsinki and their client Helsinki Region Transport partnered wit The Finnish League for Human Rights to come up with ways to get this issue out in the open.
We're just a few months away from prom, that time in America where kids don their best formal wear and stay up the whole night of celebration of surviving four years of high school. This year, kids and parents alike will discover a new look, at least in Omaha: outfits made form condoms. The Adolescent Health Project, a program of the Women’s Fund of Omaha, partnered with local designers to create condom-adorned formal wear and display in area stores, boutiques, salons and barbershops.
The Irish Defence Forces are in a unique situation. As ROTHCO account director Katie Oslizlok explains; "As a small neutral country, there's a lack of understanding amongst the Irish public as to what the defence forces do which has a knock on effect when it comes to recruitment. We were tasked with changing that perception, and in doing so, convince 5,000 18-24 year olds to apply for a career with the Defence Forces.
On the weekend people go to the movies, and to make sure they pick the right film to watch JCDecaux and Roadshow partnered to make a fully immersive activation at Southern Cross Station in Melbourne’s CBD for Kong: Skull Island. The station takeover premiered yesterday (Friday), just like the film itself.
From 6 – 13 March ‘Kong will be King’ at Southern Cross Station with a giant 6m x 3.75m x 3.2m skull replica dominating the entrance to the station.
You'll find these billboards along the Gene Autry Trail in California as their installation is as part of Desert X, an outdoor exhibition of site-specific art installed across the Coachella Valley.
This campaign from Y&R wants us to know that Cirque du Soleil performers who live in Vegas are just like everyone else. Except way more amazing of course. Oh sure they have crazy acrobatic abilities and amazing feats of strength and can push their bodies to do physically artistic things like the ballerinas in the sky that they are. But they still pick up their dry cleaning and clean their pools and sip a cortado down at the local beanery.
Ugh the pun. It hurts. But I guess it's one way to get people to start thinking about the shape of their lawns and how they should start maintaining them to keep up with the Joneses who will be mocking you behind your back. Neighbors talk, you see. And the last thing you want is for them to talk about your lawn with such contempt. How were you even allowed to buy in this neighborhood? Tsk, tsk, tsk.
Happy Egg Co is different from the other egg companies out there. For one thing, their chickens have nearly 21.8 square feet per bird to roam around. For another, they're allowed to go outside for an average of nine hours a day. They eat corn and soy and have their own private box to bed down in. This outdoor campaign which rolls out in Denver, lets you know that Happy Egg Company that truly cares about their hens. Just notice the word "organic," is missing. Happy Egg Co does sell organic eggs but they also sell conventional ones, too. It's so hard to keep up isn't it?
In Finland they have this thing called "free buckets." Agency 358 decided to hand out branded ones to advertise the travel card trial offer for Helsinki Region Transport. Apparently the lines lasted for hours, kind of like getting a new iPhone. Six thousand people picked up a bucket and became a walking ad for HSL. The travel card gained 11,000 new users which is almost 900,000 Euro is added sales. Not bad at all for a city of 600,000.
Inez and Vinoodh shoot fabulous looking people in the penthouse of the Old Police Building in downtown Manhattan. Accoding to the press release:
"The images transport the viewer to a fictional gathering, a fantasy scenario that unfolds in the kitchen, the bathroom, on the dance floor, in the elevator, or a performer’s Green Room; all that seem to be behind the scenes."
In an old-school slight of hand, these ads reveal the emotional abuse that women face. Unlike physical abuse, it's a lot harder to see, and yet is it no less devastating to the person.
We had the pleasure of chatting with SABO about his street art; "Search and Destroy - the art of SABO, so we were expecting high level sarcasm and political posters from him during this election cycle. He created the deplorables as soon as the Clinton said the word in her speech. He told us that he wasn't for Ted Cruz, even though everyone thought he was then, but he was certainly against Hillary.
Now there's no reason to spoil the moment when you want to drink some Coke, because Coke created a bottle that allows you to snap a selfie while you drink. This pice of drinkable tech made its debut at Israel's Summer Love event.
If there's one thing we can agree on this election season it's...actually, who am I kidding. it's 2016. If I said we can all agree we need air to breath, someone who identifies as Non-Oxgenated would be sure I was shadowbanned on Twitter. Still you can't fault ad agencies for
co-opting trying, especially when everyone is talking about the election. Y&R partnered with restaurant chain, Dinosaur Bar-B-Que for a special election day event.
JustWorks wants to remove small business fears in this Halloween-themed ad. Quite fun and great design and illustration, too. Details From Hell might be my favorite. I always love when seemingly "boring" clients do something really cool like this. Remember kids, don't judge a client by their brand name.
North Carolina’s conservative Republican governor Pat McCrory turned 60 today, October 17. BooneOakley and Writers For A Progressive America, are upset with the Governor for being behind the HB 2 bill, the so-called "Bathroom Bill," which was passed by North Carolina's general assembly and signed by the Governor reversed a Charlotte (the capital of North Carolina) ordinance extending some rights to people who are gay or transgender.