Profero is launching some new online work for FRANK, a free and confidential source of unbiased information about drugs. Messages within the campaign cover a wide array of issues including mental, physical, and social side-effects of drug taking. This campaign is targeted at 11 to 18 year olds and covers the side effects of cannabis and the risks of taking class A drugs such as ecstasy. The level of interactivity in the ads reduces the preachy tone associated with most anti-drug advertising.
https://adland.tv/sites/default/files/n1rv4n4g8/2006/augjpgs/moviefile_spinner.swf
https://adland.tv/sites/default/files/n1rv4n4g8/2006/augjpgs/game_file.swf
https://adland.tv/sites/default/files/n1rv4n4g8/2006/augjpgs/clown.swf
Credits:
Ad/CW: Scott Clark
Designer: Ian Cassidy
CD: Matt Powell
Agency: Profero
Client: COI/Home Office
Check out the rest of the campaign here.
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