Ram head advertising implies success

Lambrini is no longer alone in being slapped on the wrist for "violating" rules banning links between alcohol and sexual success.

A Young's Bitter billboard features a man with a ram's head - the brewery's symbol - standing by a swimming pool surrounded by attentive women in bikinis, and the ASA wants it withdrawn.

One complainant argued the advertisements depicted the ram as the centre of attention and, therefore, implied social and sexual success and enhanced attractiveness.

Young's argued that the idea of a ram in the depicted situations was "so preposterous" that it made the scenarios unreal. They denied the adverts linked beer with sexual or social success.

Also see related stories:
No more pretty boys, only bald fat men in booze ads please! - July 27, 2005 - the start of it all

Lambrini wants a few ugly men - August 9, 2005 - Lambrini strikes back