Samsung Galaxy S10: A 943 km Photograph, the world's largest panorama, case study (2020)

I love this idea almost as much as I love Portugal. To promote the Galaxy S10 with the great camera, Samsung sent a photographer, a skipper and a travel writer on a trip around Portugal's coastline, photographing it all, creating the world's longest panorama. That's over 5000 photographs and 943 km. You can view the entire image on Samsung's site here. Sure, we could argue that this may sell Portugal more than Samsung, but then Samsung always makes ads a little more local depending on the market. This is in stark contrast to Apple, who create their global billboard campaigns in LA, and that's why you have photographs of nightlife in Hong Kong sprung up in Sweden. If this case study ends up selling Portugal to work-weary adgrunts I'll just add, do take a weekend in Lisbon, a stroll through Sintra castle, or a trip to a nice beach. Portugal is beautiful and inspiring and the food is terrific. Please bring me back one of those little roosters, The Galo de Barcelos, I'm obsessed with it. 

Ad agency: Uzina, Lisbon