Scrabble - the power of words / Goldfish eats shark

Where's Caffeinegoddess, the admitted scrabble addict when we need her? I never play scrabble, not sure about the rules, but I can build words on letters from my opponents word, right?

Aaaaah, that explains the Goldsfish - Shark image. I'm still lost in the "cat - mouse" and "fox - squirrel" scenarios though, but no matter the lovely illustrations are distracting me away from these wordy details an art director shouldn't be minding anyway. So purdy!

Client: Mattel
Agency: Ogilvy & Mather, Mumbai

Abhijit Avasthi/Rajiv Rao (National Creative Director)
Sumanto Chattopadhyay (Executive Creative Director)
Sukesh Kumar Nayak/Heeral Desai Akhaury (Creative Director)
Sukesh Kumar Nayak/Ragini Singh (Copywriter)
Heeral Desai Akhaury/ Pushkar Shintre (Art Director)