Sonic Union Signs NORELATON For Representation

Sonic Union is excited to announce that it has teamed up with Mike Orsini of NORELATION for independent creative representation. NORELATION is a NY-based management company representing a diverse collective of multi-disciplinary talent for commercial and branded content.

“Sonic Union has an incredible culture of creativity and genuine appreciation for each other and the work they do,” says Orsini. “You have to be more than talented to get where they are; it is also about respect, authentic curiosity, and a welcomeness that defines Sonic Union.”

Orsini has built a reputation for being a true resource and an astute connector over the last eleven years as a rep in advertising. He founded NORELATION, to connect further to the creative culture he experienced as a film student at Emerson. Having worked in Hong Kong, he returned to the US, met his wife, Leah, a VFX producer who, along with his old friend Dan Sbrega from Uncle Lefty, had encouraged Orsini to merge his talent for sales with his passion for storytelling.

Executive Creative Director Halle Petro says, “As Sonic Union is further established as a creative audio entity, it has long been a goal to bring the right sales partner into our fold. Mike has a wealth of industry knowledge, and is someone we all immediately felt a keen familiarity with. We are so stoked to have him aboard to support our initiatives on projects with music and narrative audio components.”

As for his collaboration with Sonic Union, he notes, “I’ve long been enthralled by the way sound inhabits story and am excited to find people who are helping define that landscape – from podcasts to advertising campaigns and more.”